Fractional Growth Partner for Your Business

A Strategic Partner & Embedded Team to Launch & Scale Your Program Business

For founders with vision and momentum but no time to hire and train an in-house team. I lead strategy and plug in my handpicked experts to execute across marketing, delivery, CRM, systems, content and more.

How It Works

Over the years, I’ve led programs for global brands, built teams in a high growth start up, scaled my own business to six figures and supported founders doing the same. I’ve marketed, sold, built, launched and delivered. This gives me a unique lens to plug in exactly where your business needs support.

1

Define the Outcome

I start with a deep dive into your business your data, offers, systems and goals . This is to pinpoint what’s working, what’s not and where we need to focus for the fastest impact.

2

Lead the Strategy

Together we shape your growth roadmap and I lead strategy across marketing, product, delivery and operations. We meet weekly and keep aligned on what matters most.

3

Move the Needle

I plug in one day per week to execute and move key projects forward from campaigns to client journeys to backend systems. No wasted time just focused action.

Trusted to build learning an coaching programs for world-class brands like:

Meta Logo

The Challenge

Many program founders have vision and momentum, but scaling brings new challenges:

  • Attracting the right clients without a clear marketing engine

  • Delivering excellence without burning out or dropping quality

  • Building a team without wasting time, money, or energy on bad hires

Headshot of Founder Gavin Pieterse
Founder Gavin Pieterse working at his laptop

The Solution

You don’t need to hire full-time and you don’t need an agency. What you need is a fractional partner who brings clarity, experience and execution without the cost or complexity.

A fractional hire is:

  • Lean and flexible with no long contracts and no bloated team

  • Fast to activate with no recruitment process or onboarding headaches

  • Building a team without wasting time, money or energy on bad hires

  • Someone you can lean on to keep momentum going

The Areas I Cover

These are the capabilities I bring either delivered by me directly or supported by trusted partners when needed.

IdealAI

Tools, prompts and automation to keep your business future-ready

IdealMarketer

Content, campaigns and strategy to attract the right clients

IdealProduct

Program structure curriculum, and learner experience

IdealCRM

Email flows, tagging, segmentation and nurture

IdealAutomator

Tech stack, automations and backend efficiency

IdealOps

Workflow, SOPs and internal coordination

This is a fit if you

1

Run a program or consultancy business that’s gained traction but you're now hitting a wall

2

Need senior-level marketing and delivery support but you're not ready to hire

3

Want to grow without managing a team yet

4

Are tired of piecing together freelancers and need a real partner

Track Record of Excellence

50

NPS

World-class learner

satisfaction

97.5%

Retention Rate

Programs that keep

people engaged

$25m+

Revenue Managed

Led high-value programs with real business impact

10→700+

Learners

Scaled programs from pilot to

high-growth delivery

$275k+

Online Sales

Revenue generated

personally

7.5%

Conversion Rate

Outperforming industry

benchmarks

TESTIMONIALS

What others are saying

"...solution focused and business minded. "

Gavin has been incredible to work with for half a decade!! He is a thorough professional: diligent, action-orientated, solution focused and business minded. His ability to thrive within a challenging, hyper growth environment has been nothing short of impressive throughout. Jealous of those who’ll now have the privilege to work with Gavin.

George M

"...outcomes-oriented and deeply people-centred,"

As an senior operations and learning manager, Gavin excels at growing and developing team members and other leaders. He has an exceptional ability to be both outcomes-oriented and deeply people-centred, understanding the intricate balance between driving results and ensuring team well-being.

Tobes W

"...one of the highest performing across the org"

"Gavin has a special talent for simplifying and prioritising objectives. When everything seems to feel important, Gavin helps you cut through the noise and focus on what will make the biggest difference. That’s how our team maintained itself as one of the highest performing across the org."

Sadaquat K

"He took complex concepts and broke them down"

"I can’t recommend him highly enough! Gavin’s approach was not only practical but incredibly insightful, providing real-world steps that were easy to implement right away. He took complex concepts and broke them down into actionable strategies, making it easier to grasp and apply"

Max R

"...always produces a great result."

"I've worked with Gavin for around six months in my capacity as an independent consultant.

Gavin has been a reliably good quality professional who can turn round requests for his marketing and branding skills in rapid order and always produces a great result."

Mel L.

"His energy, market insight and vast experience helped..."

"His energy, market insight and vast experience helped me to secure a full time position with Google and led me to become a CSS Partner Manager within Google Shopping division overseeing clients within the EMEA region and managing around $160 million of digital ad spend."

Elijah D

"I genuinely looked forward to every one of his sessions..."

"Gavin is a digital marketing savant with a real knack for making complex marketing concepts both simple and engaging. I genuinely looked forward to every one of his sessions, always leaving with practical takeaways that I could immediately apply."

Richard A

"...an A-class coach."

Gavin was an A-class coach. He was always on hand to assist with any queries I had.

I felt comfortable asking questions or bouncing ideas to him, knowing he would return with valuable feedback. I attribute a lot of the success I’ve had in my career so far to the time I spent with Gavin!

Amber W

Pricing

Choose Your Package

At this stage, I offer one core service with two optional levels. It's simple, clear and built to get results.

Growth Partner

£4,000/month

(+VAT)

  • Embedded in your business one day per week

  • Weekly 1:1 strategy sessions

  • Full audit of marketing, delivery, and systems

  • Monthly growth roadmap

  • Slack and/or Video access for async support

  • Execution: funnels, email flows, content reviews

  • Prioritisation of high-impact projects

  • Three month minimum commitment

➕ Add-On Support

(Optional, Billed Separately)

If we identify work that requires more support, I’ll bring in my trusted specialists. You approve everything in advance so there's no surprises.

  • Video editing & repurposing

  • Complex CRM setup or migration

  • Automation builds (Zapier, Make, etc.)

  • Design support for pages or assets

  • Full Website Redesign and Build

  • Branding and Graphic Design

Custom

Projects & Sprints

Starting at £5,500

(+VAT)

  • Ideal for one-off launches, funnel builds, or system overhauls

  • Includes strategy, setup and execution

  • Timeline and scope agreed up front

  • Includes optional freelancer collaboration where needed

Frequently Asked Questions

Who is this for?

This is for founders of learning, coaching, or program-based businesses who want to grow without hiring a full-time team. If you need strategic direction and someone to help you get things done, this is for you.

What kind of results can I expect?

Clients see clearer strategy, better delivery systems and faster execution without the overwhelm.

I've scaled programs from 10 to 700+ learners, managed $25M+ in revenue, achieved Net Promoter Scores (NPS) of 50+, achieved retention rates of 97.5%, and maintained Customer Satisfaction scores of 4.5/5 consistently. I’ve built businesses with conversion rates over 7.5% (more than 3x their industry average), and helped clients hire A-player talent to strengthen their core teams.

This isn’t theory, it’s a proven track record of results across both strategy and execution.

What support is included in the package?

You get me, embedded 1 day/week leading strategy and executing across marketing, delivery, operations and systems. I also provide async support via Slack or video to keep momentum between calls.

Do you bring in other team members?

Yes, but only if needed. I can bring in trusted specialists (like a video editor or complex CRM experts) for specific tasks. You stay in control and I remain your main point of contact.

How is this different from hiring an agency?

You don’t get a bloated team or generic playbook. You get one partner experienced, strategic and hands-on working directly with you to drive results.

Do I have to manage anything?

No. I lead the work, manage priorities and deliver what matters. If we involve additional support, I coordinate it all.

How long does the engagement last?

Most clients start with a 3–6 month engagement. You can scale support up or down afterwards depending on your growth goals and team needs.

How much does this cost?

The core fractional package is £3,995/month + VAT. Optional add-ons or custom projects can be scoped as needed.

What kind of businesses have you worked with before?

I’ve built programs for global brands like Google, Meta, Sky and many more in my role as the Senior Global Operation Manager at Multiverse, Europe's fastest growing EdTech Unicorn (a $1.7B company). My clients range from solo founders, charities all the way to funded startups and enterprise teams.

Do I need to have a team already?

Not necessarily I’m here to fill that gap. If you do have a team, I work alongside them to lead and support delivery. If not, I cover multiple roles and bring in trusted help as needed.

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