top of page

Growth Solutions for Founders

AI-driven marketing and business solutions, backed by hyper-growth unicorn experience

1.png
sky.png
5.png
4.png
3.png
6.png

Experience working with world class tech businesses

We specialise in solving founders biggest problems 

Lead Generation

Never worry about where your next client is coming from. We install systems that keep your pipeline full on autopilot.

  • AI Cold Email Systems

  • Content Systems

  • Application Systems

Sales Administration

Shorten your sales cycle and close more deals, without quotes sitting in inboxes or prospects slipping through the cracks.

  • Customised CRMs

  • AI Proposal and Asset Generators

  • Personalised AI Follow Up and Nurture Systems

Project Management

Deliver a seamless client journey from onboarding to fulfilment. By automating the repetitive tasks behind the scenes, we'll help you keep clients happy, retain them longer and increase lifetime value.

  • AI Onboarding Systems

  • AI Fulfilment Systems

  • Project Management Systems

Results

$26M+ in revenue delivered

$78k MRR Shopify brand - Achieving 6 figures in 6 months

40+ Person team leading global operations at a unicorn business

Gavin Pieterse Headshot

After years leading large teams and delivering digital programs at world‑class tech companies, plus building his own six‑figure business, Gavin now partners with founders to solve real growth problems.

 

Automation and AI are tools his team uses and the outcome is a business that grows predictably while you get your time back.

How we work

We make it easy to get started at Ideal and Digital

4. Implement & Optimise

Launch, train and continually refine based on real data to boost conversions and free up your time.

3. Build

Install and integrate the systems needed to reach your goals. Demand generation, CRM, nurture and automation all in partnership with you and your team.

2. Audit & Roadmap

Map your current processes and tech stack, then deliver a prioritised action plan with KPIs.

1. Discovery

Align on growth goals and bottlenecks; walk away with clarity on the biggest opportunities.

What others are saying

george mann.jpeg
"...solution focused and business minded. "

Gavin has been incredible to work with for half a decade!! He is a thorough professional: diligent, action-orientated, solution focused and business minded. His ability to thrive within a challenging, hyper growth environment has been nothing short of impressive throughout. Jealous of those who’ll now have the privilege to work with Gavin.

George M

tobes.jpeg
"...outcomes-oriented and deeply people-centred,"

As an senior operations and learning manager, Gavin excels at growing and developing team members and other leaders. He has an exceptional ability to be both outcomes-oriented and deeply people-centred, understanding the intricate balance between driving results and ensuring team well-being.

Tobes W

male testimonial placeholder image_headshot.jpg
"...one of the highest performing across the org"

"Gavin has a special talent for simplifying and prioritising objectives. When everything seems to feel important, Gavin helps you cut through the noise and focus on what will make the biggest difference. That’s how our team maintained itself as one of the highest performing across the org."

Sadaquat K

Max.jpeg
"Gavin’s approach was not only practical but incredibly insightful.."

"I can’t recommend him highly enough! Gavin’s approach was not only practical but incredibly insightful, providing real-world steps that were easy to implement right away. He took complex concepts and broke them down into actionable strategies, making it easier to grasp and apply"

Max R

Mel.jpeg
"...always produces a great result."

"I've worked with Gavin for around six months in my capacity as an independent consultant. Gavin has been a reliably good quality professional who can turn round requests for his marketing and branding skills in rapid order and always produces a great result."

Mel L

Elijah.jpeg
"His energy, market insight and vast experience helped..."

"His energy, market insight and vast experience helped me to secure a full time position with Google and led me to become a CSS Partner Manager within Google Shopping division overseeing clients within the EMEA region and managing around $160 million of digital ad spend."

Elijah D

Richard.jpeg
"I genuinely looked forward to every one of his sessions..."

"Gavin is a digital marketing savant with a real knack for making complex marketing concepts both simple and engaging. I genuinely looked forward to every one of his sessions, always leaving with practical takeaways that I could immediately apply."

Richard A

Amber.jpeg
"...an A-class coach."

Gavin was an A-class coach. He was always on hand to assist with any queries I had. I felt comfortable asking questions or bouncing ideas to him, knowing he would return with valuable feedback. I attribute a lot of the success I’ve had in my career so far to the time I spent with Gavin!

Amber W

dylan.jpeg
"...Gavin was indeed the jackpot."

Gavin was indeed the jackpot. He made every session not only engaging but also highly interactive, always encouraging questions and enriching our learning experience with his real-life industry insights. This practical approach allowed me to grasp the real-world applications of digital marketing more effectively.

Dylan D

How we work

We make it easy to get started at Ideal and Digital

1. Discovery

Align on growth goals and bottlenecks; walk away with clarity on the biggest opportunities.

2. Audit & Roadmap

Map your current processes and tech stack, then deliver a prioritised action plan with KPIs.

3. Build

Install and integrate the systems needed to reach your goals. Demand generation, CRM, nurture and automation all in partnership with you and your team.

4. Implement & Optimise

Launch, train and continually refine based on real data to boost conversions and free up your time.

Get the business and marketing systems you need to run and grow your early stage business

bottom of page