What we build for Founders
Demand Generation
Systems
Predictable flow of right-fit leads
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Set up a content cadence that compounds
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Capture leads with on-brand pages, forms and quizzes
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Qualify applicants and route them to initial conversion
Sales & Marketing
Systems
Turn interest into conversions and closed revenue
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Implement a custom CRM with clear stages and tasks
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Build landing pages, forms and email nurturing systems
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Enable instant scheduling and AI agents for follow-ups
Customer Journey Automation
Connect your stack end-to-end with clean data
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Sync your site, CRM, calendar, billing and other platforms
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Automate onboarding, reminders and handoffs
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Track attribution and conversion metrics
Results
$26M+ in revenue delivered
$78k MRR Shopify brand - Achieving 6 figures in 6 months

After years of leading large teams, building digital programs for some of the world’s biggest tech companies and growing his own six figure business, Gavin Pieterse now shares the systems and strategies that make it all work.
How we work
We make it easy to get started at Ideal and Digital
4. Implement & Optimise
We launch, train your team, and iterate on real data to lift conversion and remove busywork.
3. Build
We design and connect the systems across demand, CRM, nurture, and automation.
2. Audit & Roadmap
We gather your data, stack, and processes, then deliver a prioritised build plan with KPIs.
1. Discovery
We align on goals and pain points, then follow up with a clear proposal and scope.
What others are saying


"...solution focused and business minded. "
Gavin has been incredible to work with for half a decade!! He is a thorough professional: diligent, action-orientated, solution focused and business minded. His ability to thrive within a challenging, hyper growth environment has been nothing short of impressive throughout. Jealous of those who’ll now have the privilege to work with Gavin.
George M


"...outcomes-oriented and deeply people-centred,"
As an senior operations and learning manager, Gavin excels at growing and developing team members and other leaders. He has an exceptional ability to be both outcomes-oriented and deeply people-centred, understanding the intricate balance between driving results and ensuring team well-being.
Tobes W


"...one of the highest performing across the org"
"Gavin has a special talent for simplifying and prioritising objectives. When everything seems to feel important, Gavin helps you cut through the noise and focus on what will make the biggest difference. That’s how our team maintained itself as one of the highest performing across the org."
Sadaquat K


"Gavin’s approach was not only practical but incredibly insightful.."
"I can’t recommend him highly enough! Gavin’s approach was not only practical but incredibly insightful, providing real-world steps that were easy to implement right away. He took complex concepts and broke them down into actionable strategies, making it easier to grasp and apply"
Max R


"...always produces a great result."
"I've worked with Gavin for around six months in my capacity as an independent consultant. Gavin has been a reliably good quality professional who can turn round requests for his marketing and branding skills in rapid order and always produces a great result."
Mel L


"His energy, market insight and vast experience helped..."
"His energy, market insight and vast experience helped me to secure a full time position with Google and led me to become a CSS Partner Manager within Google Shopping division overseeing clients within the EMEA region and managing around $160 million of digital ad spend."
Elijah D


"I genuinely looked forward to every one of his sessions..."
"Gavin is a digital marketing savant with a real knack for making complex marketing concepts both simple and engaging. I genuinely looked forward to every one of his sessions, always leaving with practical takeaways that I could immediately apply."
Richard A


"...an A-class coach."
Gavin was an A-class coach. He was always on hand to assist with any queries I had. I felt comfortable asking questions or bouncing ideas to him, knowing he would return with valuable feedback. I attribute a lot of the success I’ve had in my career so far to the time I spent with Gavin!
Amber W


"...Gavin was indeed the jackpot."
Gavin was indeed the jackpot. He made every session not only engaging but also highly interactive, always encouraging questions and enriching our learning experience with his real-life industry insights. This practical approach allowed me to grasp the real-world applications of digital marketing more effectively.
Dylan D
How we work
We make it easy to get started at Ideal and Digital
1. Discovery
We align on goals and pain points, then follow up with a clear proposal and scope.
2. Audit & Roadmap
We gather your data, stack, and processes, then deliver a prioritised build plan with KPIs.
3. Build
We design and connect the systems across demand, CRM, nurture, and automation.
4. Implement & Optimise
We launch, train your team, and iterate on real data to lift conversion and remove busywork.