Question 1

Who is this programme for?

Accepted Answer

SME owners with 5 to 25 employees who have already bought AI tools but can't get their team to use them consistently. You've tried workshops, you've bought subscriptions, maybe someone on the team is a power user, but the rest of the business still works the same way it did before. It's not for businesses that haven't started with AI yet, and it's not for enterprises with dedicated IT teams. It's for the uncomfortable middle where you know AI should be working but it just isn't.

Question 2

What happens in the 12 weeks?

Accepted Answer

We rebuild three of your most time-heavy, repeatable workflows around AI. By the end, you have documented SOPs for each workflow, before-and-after data showing what actually improved, clear ownership inside your team so the change survives after I leave, and a method your team can use to rebuild the next workflow themselves. It's not a course. It's not a toolkit. It's live implementation work done with your team on your actual workflows using your real client work.

Question 3

Do we need to be technical or understand how AI works?

Accepted Answer

No, but you do need to be willing to learn how to prompt properly and use AI tools effectively. The programme teaches your team how to structure prompts, how to verify outputs before they reach clients, and how to use AI tools in the context of your actual workflows. If your team can use Word and email, they can learn this. It's upskilling your team to work differently and better.

Question 4

What if our team resists or doesn't stick with it?

Accepted Answer

Resistance is normal. The programme is designed around that reality. We rebuild specific workflows with clear ownership, quality checks, and measurement so the team can see what's actually improving. We make the new way easier than the old way, and we track it weekly so reversion gets caught early. If your team doesn't stick with it after 12 weeks, the programme didn't work. That's on me, not them.

Question 5

How much time does this take from my team?

Accepted Answer

The programme includes weekly group sessions of 2 hours where the whole team works together on rebuilding the workflows. Each team member also gets a fortnightly 1:1 coaching call of 60 minutes. Between sessions, your team will need time to test and use the new workflows on real client work, which is part of their normal workload, not additional to it. If we rebuild a workflow that currently takes 10 hours a week and cut it to 3 hours, the ROI becomes obvious within a month.

Question 6

What if we've already tried AI training or workshops and it didn't stick?

Accepted Answer

Most AI training fails because it teaches people how to use the tools in theory, then sends them back to their desks with no plan for what to actually change. This programme is different because we're not teaching AI skills in a vacuum. We're rebuilding actual workflows with you, documenting them as SOPs, assigning ownership, and measuring results so you can prove the change worked. Training teaches capability. Implementation creates change. This is implementation.

Question 7

What results can we expect by the end of 12 weeks?

Accepted Answer

Three workflows running AI-first with full documentation, measurable before-and-after data including cycle time, revision rate and hours saved, and clear ownership inside your team. You'll also have a method your team can use to rebuild the next workflow themselves without needing me. Typical results include 10 to 20 hours saved per week across the team and measurable reductions in revision cycles or bottleneck handoffs.

Question 8

How much does it cost?

Accepted Answer

Pricing is not published publicly because the programme is customised based on team size, complexity of workflows, and the level of support required. Book a call to talk through your situation. If it's not the right fit, you'll be told.

AI built into how your team works. In 12 weeks.

Here's what we're doing

This isn't for firms who want to learn about AI. It's for owners who are ready to update how their business actually works.

You already know AI matters. Your firm just hasn't made it real yet. That's what this programme is for.

This isn't for firms who want to learn about AI. It's for owners who are ready to update how their business actually works.

You already know AI matters. Your firm just hasn't made it real yet. That's what this programme is for.

The model’s simple.We focus on three big wins

Phase 1

Foundation and Focus

Phase 1

Foundation and Focus

Phase 2

Flagship Workflow Transformed

Phase 2

Flagship Workflow Transformed

Phase 3

Phase 3

Method Applied at Scale

Method Applied at Scale

Here’s how it works

Whole Team Alignment

Prompting Standards

Redesign Your Workflows

Standard Operating Procedure Build

Measurement and Ownership

You'll also get these programme-only bonuses to move faster and make life easier

Role-Specific AI Kits

Safety and Verification Protocol

Experiment Framework

90-Day Roadmap

Our Guarantee

Our Guarantee

Results

$

m+

Revenue delivered

$

m+

Revenue delivered

$

m+

Revenue delivered

+

Learners managed

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Learners managed

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Learners managed

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Team members led

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Team members led

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Team members led

Gavin Pieterse

Gavin Pieterse

I've built high-performance teams inside a $1.7bn Ed-tech Unicorn as well as worked with world-class organisations like Google, Sky, and Meta

What others are saying

This is for you if…

Core FAQs

The model’s simple.
We focus on three big wins