Build & Scale Your Program Business, Your Way
Choose the path that fits your stage. Ideal & Digital helps you market and deliver with confidence, either through Fractional Consultancy, where my strategic team plugs in to help you scale fast, or through 1:1 coaching, where I guide you step-by-step to get results.
THE PROBLEM
Whether you want to build it yourself or have it done for you, here's what holds founders back.
You don't have to keep throwing random marketing tactics at the wall.
No Clear Marketing System
You’re posting, promoting and maybe even running ads but there’s no solid strategy behind it all. Leads are inconsistent, and you’re unsure what’s actually working.
Delivery Could Be Sharper
Your program works but it’s not performing at its best especially in the world of AI. I help turn good delivery into great with proven systems and insights that boost your leading indicators.
Hiring and Assembling a Team is Slow & Risky
You know you need help, but finding the right people, briefing them, and aligning everyone takes time effort and you've never done it before (it also often ends in disappointment).
Trusted to build learning programs for world-class brands like:
SERVICES
Two Options, Guided Coaching
or Expert Execution
IdealBusinessPro™
For founders and solo-program creators who want to learn, apply, and build smartly.
Six‑month hands-on program
Weekly 1:1 coaching, templates, systems and community
Build a scalable marketing and delivery system designed for long-term growth
Fractional Growth Partner
For founders and scaling teams who want speed, quality and depth without hiring full-time.
You get access to me and my fractional team of specialists: marketing, content, CRM, systems, ops and more
I lead strategy & coordination; your team and my specialists execute
I lead strategy & coordination; your team and my specialists execute
TESTIMONIALS
What others are saying
"...solution focused and business minded. "
Gavin has been incredible to work with for half a decade!! He is a thorough professional: diligent, action-orientated, solution focused and business minded. His ability to thrive within a challenging, hyper growth environment has been nothing short of impressive throughout. Jealous of those who’ll now have the privilege to work with Gavin.
George M
"...outcomes-oriented and deeply people-centred,"
As an senior operations and learning manager, Gavin excels at growing and developing team members and other leaders. He has an exceptional ability to be both outcomes-oriented and deeply people-centred, understanding the intricate balance between driving results and ensuring team well-being.
Tobes W
"...one of the highest performing across the org"
"Gavin has a special talent for simplifying and prioritising objectives. When everything seems to feel important, Gavin helps you cut through the noise and focus on what will make the biggest difference. That’s how our team maintained itself as one of the highest performing across the org."
Sadaquat K
"He took complex concepts and broke them down"
"I can’t recommend him highly enough! Gavin’s approach was not only practical but incredibly insightful, providing real-world steps that were easy to implement right away. He took complex concepts and broke them down into actionable strategies, making it easier to grasp and apply"
Max R
"...always produces a great result."
"I've worked with Gavin for around six months in my capacity as an independent consultant.
Gavin has been a reliably good quality professional who can turn round requests for his marketing and branding skills in rapid order and always produces a great result."
Mel L.
"His energy, market insight and vast experience helped..."
"His energy, market insight and vast experience helped me to secure a full time position with Google and led me to become a CSS Partner Manager within Google Shopping division overseeing clients within the EMEA region and managing around $160 million of digital ad spend."
Elijah D
"I genuinely looked forward to every one of his sessions..."
"Gavin is a digital marketing savant with a real knack for making complex marketing concepts both simple and engaging. I genuinely looked forward to every one of his sessions, always leaving with practical takeaways that I could immediately apply."
Richard A
"...an A-class coach."
Gavin was an A-class coach. He was always on hand to assist with any queries I had.
I felt comfortable asking questions or bouncing ideas to him, knowing he would return with valuable feedback. I attribute a lot of the success I’ve had in my career so far to the time I spent with Gavin!
Amber W
TESTIMONIALS
What others are saying
"...solution focused and business minded. "
Gavin has been incredible to work with for half a decade!! He is a thorough professional: diligent, action-orientated, solution focused and business minded. His ability to thrive within a challenging, hyper growth environment has been nothing short of impressive throughout. Jealous of those who’ll now have the privilege to work with Gavin.
George M
"...outcomes-oriented and deeply people-centred,"
As an senior operations and learning manager, Gavin excels at growing and developing team members and other leaders. He has an exceptional ability to be both outcomes-oriented and deeply people-centred, understanding the intricate balance between driving results and ensuring team well-being.
Tobes W
"...one of the highest performing across the org"
"Gavin has a special talent for simplifying and prioritising objectives. When everything seems to feel important, Gavin helps you cut through the noise and focus on what will make the biggest difference. That’s how our team maintained itself as one of the highest performing across the org."
Sadaquat K
"He took complex concepts and broke them down"
"I can’t recommend him highly enough! Gavin’s approach was not only practical but incredibly insightful, providing real-world steps that were easy to implement right away. He took complex concepts and broke them down into actionable strategies, making it easier to grasp and apply"
Max R
"...always produces a great result."
"I've worked with Gavin for around six months in my capacity as an independent consultant.
Gavin has been a reliably good quality professional who can turn round requests for his marketing and branding skills in rapid order and always produces a great result."
Mel L.
"His energy, market insight and vast experience helped..."
"His energy, market insight and vast experience helped me to secure a full time position with Google and led me to become a CSS Partner Manager within Google Shopping division overseeing clients within the EMEA region and managing around $160 million of digital ad spend."
Elijah D
"I genuinely looked forward to every one of his sessions..."
"Gavin is a digital marketing savant with a real knack for making complex marketing concepts both simple and engaging. I genuinely looked forward to every one of his sessions, always leaving with practical takeaways that I could immediately apply."
Richard A
"...an A-class coach."
Gavin was an A-class coach. He was always on hand to assist with any queries I had.
I felt comfortable asking questions or bouncing ideas to him, knowing he would return with valuable feedback. I attribute a lot of the success I’ve had in my career so far to the time I spent with Gavin!
Amber W
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