AI built into how your team works. In 12 weeks.
Over 12 weeks, we work with your team to embed AI into how you actually deliver. You finish with three workflows rebuilt, your team using AI by default and a system that keeps improving after we're done.
Experience working with world class tech businesses
Here's what we're doing
Our goal over 12 weeks is to get AI properly embedded in your business. Not trialled and most definitely not dabbled with. It's designed to be built into the workflows your team uses every single day.
This isn't for firms who want to learn about AI. It's for owners who are ready to update how their business actually works.
"AI is a side project, not how we work."
"Too busy doing the work to fix the work."
"Go faster and quality drops. That's the fear."
You already know AI matters. Your firm just hasn't made it real yet. That's what this programme is for.
This isn't for firms who want to learn about AI. It's for owners who are ready to update how their business actually works.
"AI is a side project, not how we work."
"Too busy doing the work to fix the work."
"Go faster and quality drops. That's the fear."
You already know AI matters. Your firm just hasn't made it real yet. That's what this programme is for.
This isn't for firms who want to learn about AI. It's for owners who are ready to update how their business actually works.
"AI is a side project, not how we work."
"Too busy doing the work to fix the work."
"Go faster and quality drops. That's the fear."
You already know AI matters. Your firm just hasn't made it real yet. That's what this programme is for.
Quality is all over the place
Quality is all over the place
No idea what's actually working
No idea what's actually working
Too busy to stop and fix it
Too busy to stop and fix it
Nothing has stuck
Nothing has stuck
AI is treated like a side project
AI is treated like a side project
Everyone's using tools differently
Everyone's using tools differently
The model’s simple.
We focus on three big wins
Phase 1
Foundation and Focus
We get your team to a shared baseline and pick the right workflows to transform. So AI adoption has a foundation to build on, not just a running start that fizzles out.
Phase 1
Foundation and Focus
We get your team to a shared baseline and pick the right workflows to transform. So AI adoption has a foundation to build on, not just a running start that fizzles out.
Phase 2
Flagship Workflow Transformed
We take your highest-impact workflow and rebuild it AI-first. Templates, prompts, SOPs, quality standards, real cycles with real client work. So you have proof it works before we do anything else.
Phase 2
Flagship Workflow Transformed
We take your highest-impact workflow and rebuild it AI-first. Templates, prompts, SOPs, quality standards, real cycles with real client work. So you have proof it works before we do anything else.
Phase 3
Phase 3
Method Applied at Scale
Method Applied at Scale
We apply the same method to two more workflows. So you finish with three running, a team that knows how to build the fourth themselves, and a measurement system that tells you what's working.
We apply the same method to two more workflows. So you finish with three running, a team that knows how to build the fourth themselves, and a measurement system that tells you what's working.
Here’s how it works
You don't build an AI-first agency by adding more tools. You build it by changing how work actually gets done. Everything we do is grounded in that principle.
1
Whole Team Alignment
So everyone knows what this is, why it matters, and what's in it for them before we change anything.
1
Whole Team Alignment
So everyone knows what this is, why it matters, and what's in it for them before we change anything.
1
Whole Team Alignment
So everyone knows what this is, why it matters, and what's in it for them before we change anything.
2
Prompting Standards
So the whole team gets reliable, on-brand AI outputs every time. No more lottery results.
2
Prompting Standards
So the whole team gets reliable, on-brand AI outputs every time. No more lottery results.
2
Prompting Standards
So the whole team gets reliable, on-brand AI outputs every time. No more lottery results.
3
Redesign Your Workflows
So AI is built into how work gets done, not bolted onto a process that was already slow.
3
Redesign Your Workflows
So AI is built into how work gets done, not bolted onto a process that was already slow.
3
Redesign Your Workflows
So AI is built into how work gets done, not bolted onto a process that was already slow.
4
Standard Operating Procedure Build
So the new way of working is documented, repeatable, and survives busy periods and team changes.
4
Standard Operating Procedure Build
So the new way of working is documented, repeatable, and survives busy periods and team changes.
4
Standard Operating Procedure Build
So the new way of working is documented, repeatable, and survives busy periods and team changes.
5
Measurement and Ownership
So you always know what's working, who owns what, and how to keep improving after we're done.
5
Measurement and Ownership
So you always know what's working, who owns what, and how to keep improving after we're done.
5
Measurement and Ownership
So you always know what's working, who owns what, and how to keep improving after we're done.
You'll also get these programme-only bonuses to move faster and make life easier
Role-Specific AI Kits
Custom GPTs built around your actual roles. Strategist, copywriter, account lead, creative. So AI becomes practical and people actually use it.
Role-Specific AI Kits
Custom GPTs built around your actual roles. Strategist, copywriter, account lead, creative. So AI becomes practical and people actually use it.
Role-Specific AI Kits
Custom GPTs built around your actual roles. Strategist, copywriter, account lead, creative. So AI becomes practical and people actually use it.
Safety and Verification Protocol
Simple, agreed rules for what never goes into AI and how to check outputs before they reach a client. So speed doesn't create risk.
Safety and Verification Protocol
Simple, agreed rules for what never goes into AI and how to check outputs before they reach a client. So speed doesn't create risk.
Safety and Verification Protocol
Simple, agreed rules for what never goes into AI and how to check outputs before they reach a client. So speed doesn't create risk.
Experiment Framework
One place to capture ideas, score impact, and kill losers fast. So your team keeps improving without the shiny-object chaos.
Experiment Framework
One place to capture ideas, score impact, and kill losers fast. So your team keeps improving without the shiny-object chaos.
Experiment Framework
One place to capture ideas, score impact, and kill losers fast. So your team keeps improving without the shiny-object chaos.
90-Day Roadmap
A clear plan for your next workflow transformation after the programme ends. So momentum doesn't stop at week 12.
90-Day Roadmap
A clear plan for your next workflow transformation after the programme ends. So momentum doesn't stop at week 12.
90-Day Roadmap
A clear plan for your next workflow transformation after the programme ends. So momentum doesn't stop at week 12.
Our Guarantee
Our Guarantee
If after your first four sessions you don't feel the programme is right for your firm, tell us and we'll refund everything. No awkward conversations, no hard feelings.
If after your first four sessions you don't feel the programme is right for your firm, tell us and we'll refund everything. No awkward conversations, no hard feelings.
Results
$
m+
Revenue delivered
$
m+
Revenue delivered
$
m+
Revenue delivered
+
Learners managed
+
Learners managed
+
Learners managed
+
Team members led
+
Team members led
+
Team members led
Gavin Pieterse
Led 40+ person team at unicorn business
Built a 6-figure businesses in 6 months
Built high-performing programmes in Digital Marketing, Software Engineering, and Digital Business, all incorporating AI.
Delivered on $26M+ in revenue
Gavin Pieterse
Led 40+ person team at unicorn business
Built a 6-figure businesses in 6 months
Built high-performing programmes in Digital Marketing, Software Engineering, and Digital Business, all incorporating AI.
Delivered on $26M+ in revenue
Gavin Pieterse
Led 40+ person team at unicorn business
Built a 6-figure businesses in 6 months
Built high-performing programmes in Digital Marketing, Software Engineering, and Digital Business, all incorporating AI.
Delivered on $26M+ in revenue
I've built high-performance teams inside a $1.7bn Ed-tech Unicorn as well as worked with world-class organisations like Google, Sky, and Meta
What others are saying
George M
Regional Director
"...solution focused and business minded. "
"Gavin has been incredible to work with for half a decade!! He is a thorough professional: diligent, action-orientated, solution focused and business minded. His ability to thrive within a challenging, hyper growth environment has been nothing short of impressive throughout. Jealous of those who’ll now have the privilege to work with Gavin."
George M
Regional Director
"...solution focused and business minded. "
"Gavin has been incredible to work with for half a decade!! He is a thorough professional: diligent, action-orientated, solution focused and business minded. His ability to thrive within a challenging, hyper growth environment has been nothing short of impressive throughout. Jealous of those who’ll now have the privilege to work with Gavin."
George M
Regional Director
"...solution focused and business minded. "
"Gavin has been incredible to work with for half a decade!! He is a thorough professional: diligent, action-orientated, solution focused and business minded. His ability to thrive within a challenging, hyper growth environment has been nothing short of impressive throughout. Jealous of those who’ll now have the privilege to work with Gavin."
Tobes W
Programme Manager
"...outcomes-oriented and deeply people-centred"
"As an senior operations and learning manager, Gavin excels at growing and developing team members and other leaders. He has an exceptional ability to be both outcomes-oriented and deeply people-centred, understanding the intricate balance between driving results and ensuring team well-being."
Tobes W
Programme Manager
"...outcomes-oriented and deeply people-centred"
"As an senior operations and learning manager, Gavin excels at growing and developing team members and other leaders. He has an exceptional ability to be both outcomes-oriented and deeply people-centred, understanding the intricate balance between driving results and ensuring team well-being."
Tobes W
Programme Manager
"...outcomes-oriented and deeply people-centred"
"As an senior operations and learning manager, Gavin excels at growing and developing team members and other leaders. He has an exceptional ability to be both outcomes-oriented and deeply people-centred, understanding the intricate balance between driving results and ensuring team well-being."
Sadaquat K
Programme Manager
"...one of the highest performing across the org"
"Gavin has a special talent for simplifying and prioritising objectives. When everything seems to feel important, Gavin helps you cut through the noise and focus on what will make the biggest difference. That’s how our team maintained itself as one of the highest performing across the org."
Sadaquat K
Programme Manager
"...one of the highest performing across the org"
"Gavin has a special talent for simplifying and prioritising objectives. When everything seems to feel important, Gavin helps you cut through the noise and focus on what will make the biggest difference. That’s how our team maintained itself as one of the highest performing across the org."
Sadaquat K
Programme Manager
"...one of the highest performing across the org"
"Gavin has a special talent for simplifying and prioritising objectives. When everything seems to feel important, Gavin helps you cut through the noise and focus on what will make the biggest difference. That’s how our team maintained itself as one of the highest performing across the org."
Max R
CEO & Founder
"Gavin’s approach was not only practical but incredibly insightful.."
"I can’t recommend him highly enough! Gavin’s approach was not only practical but incredibly insightful, providing real-world steps that were easy to implement right away. He took complex concepts and broke them down into actionable strategies, making it easier to grasp and apply"
Max R
CEO & Founder
"Gavin’s approach was not only practical but incredibly insightful.."
"I can’t recommend him highly enough! Gavin’s approach was not only practical but incredibly insightful, providing real-world steps that were easy to implement right away. He took complex concepts and broke them down into actionable strategies, making it easier to grasp and apply"
Max R
CEO & Founder
"Gavin’s approach was not only practical but incredibly insightful.."
"I can’t recommend him highly enough! Gavin’s approach was not only practical but incredibly insightful, providing real-world steps that were easy to implement right away. He took complex concepts and broke them down into actionable strategies, making it easier to grasp and apply"
Mel L
Founder
"...always produces a great result."
"I've worked with Gavin for around six months in my capacity as an independent consultant. Gavin has been a reliably good quality professional who can turn round requests for his marketing and branding skills in rapid order and always produces a great result."
Mel L
Founder
"...always produces a great result."
"I've worked with Gavin for around six months in my capacity as an independent consultant. Gavin has been a reliably good quality professional who can turn round requests for his marketing and branding skills in rapid order and always produces a great result."
Mel L
Founder
"...always produces a great result."
"I've worked with Gavin for around six months in my capacity as an independent consultant. Gavin has been a reliably good quality professional who can turn round requests for his marketing and branding skills in rapid order and always produces a great result."
Elijah D
Partner Manager
"His energy, market insight and vast experience helped..."
"His energy, market insight and vast experience helped me to secure a full time position with Google and led me to become a CSS Partner Manager within Google Shopping division overseeing clients within the EMEA region and managing around $160 million of digital ad spend."
Elijah D
Partner Manager
"His energy, market insight and vast experience helped..."
"His energy, market insight and vast experience helped me to secure a full time position with Google and led me to become a CSS Partner Manager within Google Shopping division overseeing clients within the EMEA region and managing around $160 million of digital ad spend."
Elijah D
Partner Manager
"His energy, market insight and vast experience helped..."
"His energy, market insight and vast experience helped me to secure a full time position with Google and led me to become a CSS Partner Manager within Google Shopping division overseeing clients within the EMEA region and managing around $160 million of digital ad spend."
This is for you if…
You run an owner-led marketing firm with 5 to 25 staff and AI integration has stayed a side project for too long.
You run an owner-led marketing firm with 5 to 25 staff and AI integration has stayed a side project for too long.
You run an owner-led business with 5 to 25 staff and AI integration has stayed a side project for too long.
You're great at the work but the way you do the work is still manual, slow, and dependent on the same people every time.
You're great at the work but the way you do the work is still manual, slow, and dependent on the same people every time.
You're great at the work but the way you do the work is still manual, slow, and dependent on the same people every time.
You want to go faster without dropping quality. You're not looking for a shortcut. You're looking for a system.
You want to go faster without dropping quality. You're not looking for a shortcut. You're looking for a system.
You want to go faster without dropping quality. You're not looking for a shortcut. You're looking for a system.
You're willing to protect two hours a week for 12 weeks and you'll actually ship things between sessions.
You're willing to protect two hours a week for 12 weeks and you'll actually ship things between sessions.
You're willing to protect two hours a week for 12 weeks and you'll actually ship things between sessions.
You understand this is a team programme. You're ready to bring your people along, not just learn something yourself.
You understand this is a team programme. You're ready to bring your people along, not just learn something yourself.
You understand this is a team programme. You're ready to bring your people along, not just learn something yourself.
You want results you can measure. Before and after data, not a vibe.
You want results you can measure. Before and after data, not a vibe.
You want results you can measure. Before and after data, not a vibe.
Core FAQs
Who is this programme for?
SME owners with 10 to 50 employees who have already bought AI tools but can't get their team to use them consistently. You've tried workshops, you've bought subscriptions, maybe someone on the team is a power user, but the rest of the business still works the same way it did before. If that sounds familiar, this is for you. It's not for businesses that haven't started with AI yet, and it's not for enterprises with dedicated IT teams. It's for the uncomfortable middle where you know AI should be working but it just isn't.
What happens in the 12 weeks?
Do we need to be technical or understand how AI works?
What if our team resists or doesn't stick with it?
How much time does this take from my team?
What if we've already tried AI training or workshops and it didn't stick?
What results can we expect by the end of 12 weeks?
How much does it cost?
Who is this programme for?
SME owners with 10 to 50 employees who have already bought AI tools but can't get their team to use them consistently. You've tried workshops, you've bought subscriptions, maybe someone on the team is a power user, but the rest of the business still works the same way it did before. If that sounds familiar, this is for you. It's not for businesses that haven't started with AI yet, and it's not for enterprises with dedicated IT teams. It's for the uncomfortable middle where you know AI should be working but it just isn't.
What happens in the 12 weeks?
Do we need to be technical or understand how AI works?
What if our team resists or doesn't stick with it?
How much time does this take from my team?
What if we've already tried AI training or workshops and it didn't stick?
What results can we expect by the end of 12 weeks?
How much does it cost?
Who is this programme for?
SME owners with 10 to 50 employees who have already bought AI tools but can't get their team to use them consistently. You've tried workshops, you've bought subscriptions, maybe someone on the team is a power user, but the rest of the business still works the same way it did before. If that sounds familiar, this is for you. It's not for businesses that haven't started with AI yet, and it's not for enterprises with dedicated IT teams. It's for the uncomfortable middle where you know AI should be working but it just isn't.
What happens in the 12 weeks?
Do we need to be technical or understand how AI works?
What if our team resists or doesn't stick with it?
How much time does this take from my team?
What if we've already tried AI training or workshops and it didn't stick?
What results can we expect by the end of 12 weeks?
How much does it cost?