Before the three months
Discover
We map how work moves through the agency, assess your team's skills and find where the hours go. Then we design the programme around what we find.
AI adoption for agencies
20 to 100 people
20 to 100 people
Make AI part of how your agency works.
We train agency teams of 20 to 100 people to use AI on their real client work. A programme designed for your agency, run inside it for three months.
Book a call ScrollYour team is flat out on client work, so learning AI keeps getting pushed back. We teach it inside that work, until it's simply how things are done.
Our founder has worked with
20 to 100people. Agencies that already pay for AI and want everyone using it.
- 01
The licences are paid for.
The invoices land every month, and day to day the team works the way it did two years ago.
- 02
Two or three people are flying.
They use AI brilliantly. What they know lives in their heads and their browser tabs, so it never spreads.
- 03
Training didn't stick.
The team went to a workshop and came back keen. A week later the work had piled up and the old habits were back.
Built around your agency.
Every programme is designed for your agency. It starts with discovery, runs for three months on live client work, and finishes by measuring what stuck.
The three months
Build
Your people rebuild their own workflows with us, on live client work. Each one gets an owner and gets written down, and we coach the habits until they hold up in a busy week.
After the three months
Measure
We time each workflow before and after, then check how adoption is holding once we've stepped back. You see what changed and by how much, and we fix anything that hasn't stuck.
Your numbers
What does routine work cost your agency?
Set three numbers for your agency. You'll see how much of each month goes on routine work, and what it costs you.
Routine work is the work that follows the same pattern every time, the kind AI can take a first pass at.
- Status reports
- Meeting notes and follow-ups
- First drafts of briefs and copy
- Client reporting
- Resizing and versioning assets
- Proposals
- Timesheets and admin
Everyone on the payroll, including leadership.
Think of a normal week and add up the tasks above.
Average salary plus overheads, per hour worked.
Routine work, every month1,040
hours a month. That's about 6.4 full-time people.
What those hours cost, every month£46,800
How it's worked out: people × hours × 52 weeks ÷ 12 months. A full-time month is 162.5 hours, based on a 37.5-hour week.
The founder
We've done this before.
Ideal and Digital was founded by Gavin Pieterse, who has trained people since 2017. At Multiverse he ran programmes for Google, Sky, Meta and GroupM and led a team of over 40. Today he teaches AI to teams through workshops and programmes.
Ideal and Digital brings that experience into agencies. We work inside your team until AI is part of how it works, and we measure the change.
- 2017
- Training people since
- 1,500+
- People through his programmes
- 40+
- Team he led at Multiverse
Insights
All insights
AI Implementation
Claude Dashboards and Motion: what agencies should test
Claude Dashboards and Claude Motion launched in beta on 8 October. What each one does, which plans get them, and the first jobs an agency team should test.
Read the article
AI Strategy
Is it safe to put client data into AI? A plan for agencies
Before you put client data into AI, check your plan, your client contracts and the UK GDPR basics, then adopt a simple one-page policy for your agency team.
Read the article
Team Adoption
AI adoption in agencies: who moves first, where it stalls
AI adoption in agencies tends to follow one path: who moves first, where it stalls, what the quiet majority does and what gets the whole team using it.
Read the article
Questions we get asked.
Who is this for? +
Agencies of 20 to 100 people that already pay for AI tools and want the whole team using them on real work. Creative, digital and marketing agencies are the closest fit.
How long does it run? +
Three months of training inside your agency. Discovery comes before it and a check on adoption comes after, all shaped around your teams and your calendar.
How much of my team's time does it take? +
Your team learns on the work it already has, so most of the time goes into client work. We agree the commitment with you, team by team, before we start.
Is it on site or remote? +
We agree the mix of on-site and remote work with you, based on how your teams work and where they are.
What happens on the first call? +
We talk about where your team is with AI, what's getting in the way and whether a programme would help. If it would, a written proposal and price follow the call. There's no obligation.
What does it cost? +
Every programme is shaped to the agency, so we price it after the first conversation.
Let's talk.
A short call about where your team is with AI and what's in the way. You'll come away with a clear next step either way.