Become an

IdealBusiness

Pro™

I take you through my IdealBusinessPro™ formula, a 12 program giving you proven, hands-on strategies and systems to market your business.

Brands I've Worked With

10+

Years Of Experience

$250k+

In Sales Closed

10,000+

Customers Served

Marketing Shouldn’t Be This Hard

But Most Businesses Feel Lost.

I've carefully engineered this program, based on data, feedback from the industry and my 10+ year experience in Ed-Tech, Marketing, Finance and E-Commerce.

Why I Built My

This Program?

If you’re an expert in your field but struggling to market yourself, attract clients, and grow consistently, you’re not alone. The truth is, most marketing advice is:

❌ Overwhelming and packed with fluff

❌ Focused on theory instead of action

❌ Designed for agencies, not service-based businesses

That’s why I created my IdealBusinessPro™ formula

It's a step-by-step, high-touch coaching experience

that keep you on track and achieve your objectives.

How It Works

We partner up over 12 months to build implement and scale your business. I want you to think of me as your personal trainer, but instead of building muscle or losing weight, I help you build your marketing machine! Here's how the five stages are broken down.

Stage 1

IdealMindset™

Get clear on your goals, vision, and the person you need to become to achieve them.

Stage 2

IdealOffer™

Define the problem you solve, your unique edge, and your scalable offer and value ladder.

Stage 3

IdealEcosystem™

I’ll give you the tools, systems and automations that run your business behind the scenes.

Stage 4

IdealContent™

Learn how to create content that builds trust, authority, and demand from the right people no matter how many followers you have.

Stage 5

IdealAds™

Learn how to run simple, high-performing ads that bring more of the right people into your world without spending $10k p/m on advertising.

Stage 6

IdealOKR™

Set your goals, track progress, and plan quarterly growth. Learn the operational framework that has made millions for businesses I’ve worked for

Whats Included

Everything You Need to Market & Grow Your Business

1

Step-by-step execution, not just learning

Implement proven digital marketing strategies in real-time with me by your side.

2

1:1 coaching and real-time answers

No more guessing. Get expert feedback anytime.

3

Two weekly group coaching calls and monthly Masterminds.

Learn from others in the program and get even more insights.

4

Pre-built IdealEcosystem™ & processes

No more starting from scratch. Hit the ground running with your entire backend system provided.

5

Fast-track your progress

See traction in weeks, not months, with a framework built for real-world success.

Pricing

£2,997

For the Full 12 Months

Secure Your Space Now!

Due to the high-touch, personalised nature of this program, I only take on a handful of clients each month!

7

Spots Remaining

TESTIMONIALS

What others are saying

"...one of the highest performing across the org"

"Gavin has a special talent for simplifying and prioritising objectives. When everything seems to feel important, Gavin helps you cut through the noise and focus on what will make the biggest difference. That’s how our team maintained itself as one of the highest performing across the org."

Sadaquat K

"...always produces a great result."

"I've worked with Gavin for around six months in my capacity as an independent consultant. Gavin has been a reliably good quality professional who can turn round requests for his marketing and branding skills in rapid order and always produces a great result."

Mel L.

"He took complex concepts and broke them down"

"I can’t recommend him highly enough! Gavin’s approach was not only practical but incredibly insightful, providing real-world steps that were easy to implement right away. He took complex concepts and broke them down into actionable strategies, making it easier to grasp and apply"

Max R

"His energy, market insight and vast experience helped..."

"His energy, market insight and vast experience helped me to secure a full time position with Google and led me to become a CSS Partner Manager within Google Shopping division overseeing clients within the EMEA region and managing around $160 million of digital ad spend."

Elijah D

"I genuinely looked forward to every one of his sessions..."

"Gavin is a digital marketing savant with a real knack for making complex marketing concepts both simple and engaging. I genuinely looked forward to every one of his sessions, always leaving with practical takeaways that I could immediately apply."

Richard A

"...an A-class coach."

Gavin was an A-class coach. He was always on hand to assist with any queries I had. I felt comfortable asking questions or bouncing ideas to him, knowing he would return with valuable feedback. I attribute a lot of the success I’ve had in my career so far to the time I spent with Gavin!

Amber W

Still Don't Think It's Possible?

Here's My Story

2012

Graduated with a degree in theatre, dreaming of becoming an actor, but reality hit hard. Rent and bills needed paying, and somehow, I fell headfirst into finance.

💭 How in the world did that happen?

I spent years feeling lost and unfulfilled. Finance wasn’t for me. But along the way, I made some incredible friends.

2015

Outside my 9-5, I reignited my creative spark filming, editing, and taking photos. Eventually, I built a small videography business on the side....But it failed.

Why? Because I Had No Idea How to Market Myself.

That failure led me to digital marketing.

2017

I devoured books, binged YouTube tutorials, and practiced building content every single chance I got. Digital Marketing became my new obsession.

Then it happened. I landed my first marketing job and felt something I hadn’t in years.

JOY!

2019

An opportunity knocked: I started teaching digital marketing on the side, helping others break into the industry just like I did.

It lit a fire in me.

That passion turned into a full-time gig, where I coached digital marketing to employees from

  • Google

  • Sky

  • Group M

  • Wavemaker and more...

I was empowering others to see their full potential.

2020

To keep my digital marketing skills sharp, I launched a side business while working full-time.

BOOM------£178k+ in revenue within SIX months.

Over the next couple of years, I bought my own place, travelled the world and had the best time progressing in my career whilst building this business on this side.

2022

At the same time, I climbed into senior leadership at

Europe’s fastest-growing Ed-Tech Unicorn,

managing a team of 30+ across digital marketing, software engineering, and digital business, impacting thousands of learners.

2024

I wanted to do more. Something of my own.

So I founded Ideal and Digital, to help people succeed in the digital world using the same marketing techniques the biggest companies in the world use.

Because digital marketing doesn’t have to be complicated, if you have the right system.

Frequently Asked Questions

How do I know if this is for me?

If you're an expert in your field (coach, consultant, agency owner or service provider) but struggling to attract clients, market yourself effectively, and scale your business, then this program is designed for you.This isn’t for hobbyists or those looking for quick hacks, it’s for serious business owners who are ready to implement a the system, take action, and grow their business the right way.

Is this another course with more information?

No. This is not a course. Most courses overload you with theory and no real-world application. This program is a high-touch, hands-on coaching experience designed for execution.

✅ Step-by-step implementation, not just learning

✅ Direct coaching and feedback so you're never stuck

✅ Pre-built templates & processes so you're not starting from scratch

✅ A clear, structured system that takes you from where you are now to a fully booked, scalable business

This is a done-with-you program, not a "watch and figure it out alone" course.

What do I need to qualify for your program?

To get the most out of this, you should:

✅ Be a coach, consultant, or service provider (or planning to be one)

✅ Be ready to implement and take action, this isn’t just theory.

✅ Have an existing offer OR be willing to refine/create one that aligns with your expertise.

✅ Be serious about growing your business and investing in your own development to improve your business.

If you’re committed to learning, applying, and scaling, then you’re a great fit.

How much is it to join your program?

There are 3 ways to join IdealBusinessPro™:

5 x Monthly Payments of $1,199 (Total $5,995)

3 x Monthly Payments of $1,665 (Total $4,995)

Pay in Full (and Save 33%) — $3,995

This includes:

✅ 1:1 coaching & real-time answers

✅ Two weekly group coaching calls and monthly masterminds

✅ Step-by-step execution plan & marketing strategies

✅ Pre-built templates & resources to fast-track your results

🚀 Spots are limited each month due to the bespoke nature of the program.

What if I don’t have a business yet?

That’s okay! This program will help you refine your business idea, build your offer, and set up a system to attract clients. If you’re serious about starting and committed to taking action, you’ll gain a clear roadmap to get your business up and running.

How much time do I need to commit each week?

Plan to dedicate at least 5-7 hours per week for:

✅ Implementing strategies

✅ Attending coaching calls

✅ Refining your offer & marketing system

The more effort you put in, the faster you’ll see results.

How long does it take before I start seeing results?

That varies widely. Some clients see results just days after working with us. Others, the sales cycle is a bit longer so it takes a bit more time to dial things in.

Results depend on your starting point and the level of effort invested, but most clients start seeing improvements in lead generation and engagement within the first 30-60 days.

All of our clients know this is something they need, and we do our best to set realistic expectations up front based on your business type and offers.

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