Notes on AI at work.
Writing on AI adoption, the tools teams use and what each change means for how an agency works.
AI Strategy
Claude's new usage policy: what agencies should check
The Claude usage policy changes on 12 November. It names fake reviews, hidden sponsors and seeded AI answers, so here's what agencies should check before then.
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AI Implementation
PHP2Shell: the email every agency should send its web host
PHP2Shell can't be fixed by updating WordPress. If your agency looks after client websites, here's the email to send whoever hosts them, and what to do next.
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AI Implementation
Claude Dashboards and Motion: what agencies should test
Claude Dashboards and Claude Motion launched in beta on 8 October. What each one does, which plans get them, and the first jobs an agency team should test.
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AI Strategy
Is it safe to put client data into AI? A plan for agencies
Before you put client data into AI, check your plan, your client contracts and the UK GDPR basics, then adopt a simple one-page policy for your agency team.
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Team Adoption
AI adoption in agencies: who moves first, where it stalls
AI adoption in agencies tends to follow one path: who moves first, where it stalls, what the quiet majority does and what gets the whole team using it.
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AI Strategy
Agency pricing models: why faster work shouldn't cost less
AI can turn a six-hour report into a two-hour one. How agency pricing models are moving past the hour, and what to say when clients ask if it should cost less.
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Team Adoption
Why one-off AI training for staff fades within a week
One-off AI training for staff fades within a week. Here's what the forgetting curve and transfer research say, and how agencies make new AI habits stick.
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AI Implementation
How to prompt Claude Opus 5.5: three changes for agencies
How to prompt Claude Opus 5.5 at an agency: the line to delete, the one sentence to add, and how to brief it on style so client work needs less fixing.
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AI Implementation
What Claude's AI design studio means for agencies
Leaked details of Claude's AI design studio spooked Adobe, Figma, and Wix. What the rumoured tool means for agency teams spending hours on first drafts.
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Team Adoption
Why your team is ignoring AI and how manager support changes that
Gallup data shows 46% of employees ignore AI tools at work. The biggest factor in adoption is manager support. Here's what agency leaders can do about it.
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AI Implementation
You can't fix a process that only lives in somebody's head
Only 10% of businesses feel AI has changed their workflows. For agencies, the biggest blocker is that nobody has written down how the work really gets done.
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AI Implementation
The week I stopped dabbling and actually set Cowork up properly
I used Claude Cowork for business tasks for a month and got nothing. Then I spent two hours configuring it properly. Here's what changed and how to do it.
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Let's talk.
A short call about where your team is with AI and what's in the way. You'll come away with a clear next step either way.