Gavin Pieterse, the founder of Ideal and Digital, brings a wealth of experience in digital marketing and leadership, with a track record of driving success across multiple industries. Before founding Ideal and Digital, Gavin served as Senior Manager at Multiverse, one of Europe’s fastest-growing ed-tech unicorns. As Head of Programmes, he led the Digital Marketing, Software Engineering, Digital Business, and Functional Skills divisions, focusing on developing and building future-ready talent. With a holistic approach to talent development, Gavin equipped individuals with the skills and knowledge needed to excel in their careers.

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At Multiverse, Gavin’s leadership extended beyond strategy, he was responsible for recruiting, managing, and inspiring a high-performing team of 30+ professionals. His dedication to fostering environments where individuals thrive led to the development of top talent and exceptional results. His leadership philosophy is grounded in compassion, efficiency, innovation, and a commitment to problem-solving, believing that diverse perspectives and collaborative efforts are key to driving progress.

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In addition to his leadership at Multiverse, Gavin’s entrepreneurial spirit shines through his e-commerce venture, where he grew a six-figure business in just six months, serving over 9,000 customers. This hands-on experience in scaling businesses from the ground up forms the foundation of Ideal & Digital, where Gavin is passionate about sharing his knowledge and helping others unlock their digital potential.

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At Ideal & Digital, Gavin merges his expertise in digital marketing, education, and leadership to guide businesses and individuals through the ever-evolving digital landscape. Whether you’re just starting or looking to scale, his mission is to provide you with the strategies, tools, and support needed to succeed.